Websites without dependencies for modern marketing teams
/foo͝l′krəm/ — a point of leverage and stability, pivotal point.
The problems
we solve
Marketing Independence
Free your marketing teamThe Problem
You are accountable for the website’s performance, but need constant dev support in order to make any type of change.
The Benefits of Solving It
Your team can launch campaigns on their own, and in near-real-time. Capture opportunities when they matter, not when the dev team finishes that important product feature.
Why What You’ve Tried Has Failed
A new CMS won’t help if your website is still built around developer-dependent workflows. If execution keeps getting stuck, good ideas never make it to the market.
How to Solve It
Rebuild your website so marketing can actually own it. We combine a system of reusable components, clear guardrails, smart use of AI solutions, and proper onboarding to enable and empower your marketing team.
Conversion and UX Optimization
Find your bottlenecksThe Problem
Your website gets visitors, but too few become qualified leads. You’re investing in content, search, and campaigns without knowing where potential customers drop off.
The Benefits of Solving It
You know what’s holding performance back, what to fix first and where your next investment is most likely to make a difference.
Why What You’ve Tried Has Failed
More traffic won’t fix a confusing message, a weak conversion path, or a page that doesn’t answer your buyer’s questions.
How to Solve It
Diagnose the bottlenecks first. Then fix what matters the most, rather than redesigning for the sake of it.
AI Visibility
Measure your visibilityThe Problem
Your ideal buyers are searching for answers, comparing options, and asking AI tools for recommendations, but you have little clarity on whether your brand is showing up, and nobody knows what actually moves the needle.
The Benefits of Solving It
Understand where your brand is visible, where it is missing and what to improve to get in front of the right buyers.
Why What You’ve Tried Has Failed
Traditional dashboards often don’t provide clarity and without clarity - no one is capable of implementing solutions.
How to Solve It
As with many other things - situational awareness matters the most. Conduct precise measurements, gain insights, and then build your subject matter authority on solid ground, instead of patching up existing half-solutions.
CASE STUDIES

Marketing Independence
Hartmann Wien - A New Brand for the New Era
With the founder Erich Hartmann moving into retirement, and his daughter Veronika taking over the business, the time has come for change...
Read the case
Marketing Independence
Codetribe - Building Marketing Independence Into a Redesign
Codetribe was turning 10. The new site had to be ready and the dev team was buried in client work...
Read the caseTESTIMONIALS
Our team











